Answered By: Rebecca Graff Last Updated: Aug 12, 2020 Views: 17
Answered By: Rebecca Graff
Last Updated: Aug 12, 2020 Views: 17
We provide access to many databases providing demographic info. SMU Libraries has research guides that should be helpful in selecting the best resource:
- Advertising Guide: Consumer research: Demographics
- Business Library Guide: Demographics.
Simmons Insights is a particularly powerful tool (the link goes to our training guide for it).
Librarians are also available for in-person consultation. If you would like additional assistance selecting or searching databases, consider scheduling an appointment with one of us.
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