Q. Where can I find demographic info?

We provide access to many databases providing demographic info. SMU Libraries has research guides that should be helpful in selecting the best resource:

• Advertising Guide: Consumer research: Demographics
• Business Library Guide: Demographics.

Simmons Insights is a particularly powerful tool (the link goes to our training guide for it).

Librarians are also available for in-person consultation. If you would like additional assistance selecting or searching databases, consider scheduling an appointment with one of us.